This is an excellent article by Matt Reynolds, of Wired. It is looking at how Articles 11 and 13 of the EU's new copyright directive have aroused fears that memes will effectively be banned and platforms will need to pay publishers when people link to their websites.
As a video content agency, until now the onus has been on us, as the creators of video content, to enforce copyright protection, but under this new law, this responsibility will shift onto the major platform themselves.
So, is this a good or a bad thing for our video marketing agency? I have my concerns.
If distribution platforms utilise automated content recognition technologies, to scan video content, and filter out anything that might violate copyright, there is clearly room for error. And when our remit if often not simply to produce videos, but also to distribute them to our clients target audience, then that is cause for concern. How can a computer filter accurately 'pass judgement' on creative video content?
I agree with MEP, Julia Rede, when she stays "The greatest public space we've ever invented mustn't become a casualty of attempts to use copyright law to solve problems not caused by it in the first place."
The Directive is a long way from law. There is plenty of opportunity for people to be vocal, so perhaps what will pass will be a watered down version of the current iteration. We will keep a watching brief and would welcome opinion from others in the video and film industry.
This article states that “online content sharing service providers and right holders shall cooperate in good faith in order to ensure that unauthorised protected works or other subject matter are not available on their services.” So what does it mean? Boiled down, all this article is saying is that any websites that host large amounts of user-generated content (think YouTube, Twitter and Facebook) are responsible for taking down that content if it infringes on copyright.