Cracking, fact filled article, by the brilliant people at Wipster. Lots of interesting insight, all be it from a small pool of businesses. A few headlines:
What is the Average Length of the Videos You Produce?
- Less than 1 minute – 12%
- 1-2 minutes – 40%
- 2-3 minutes – 31%
- 3+ minutes – 18%
How Many Videos Did You Make This Year?
- 1 video – 8%
- 2-3 videos – 8%
- 4-5 videos – 10%
- 6-10 videos – 17%
- 10+ videos – 54% (excellent news!)
- None – 3%
How Did You Promote Your Video?
- Website – 87%
- Facebook – 71%
- YouTube – 68%
- Email – 49%
- Twitter – 30%
- Instagram – 25%
- Trade Show/Presentations – 32%
For TINKER TAYLOR in the UK, the most successful means video distribution for our clients has been the branded video book. Used to win pitches, to open locked doors and to raise brand awareness and profile - the ROI has been awesome!
If you have no idea what I am talking about, give the studio a call!
Pour some hot cocoa, turn on that Mariah song and swathe yourself in a snuggie. It’s time to look back on the year that was. Well, more specifically, the year in video production. To say that 2017 was a big year for online video is an understatement. For better or worse, “pivoting to video” became a catchphrase. Companies everywhere are looking to video to keep their audiences engaged over the long term.