So when something is happening in our national TV psyche, everyone is talking about a programme and you haven't a clue what everyone is talking about, what do you do? I've never watched Breaking Bad. The Walking Dead passed me by. I missed The Missing. I love politics but couldn't commit to The Good Wife. The unlikeliest of my friends are into Game of Thrones. I'm not tempted.
I watch lots of video content, clever online shorts, clips from TV programmes, award-winning films, keen to bring the latest technology and new filming techniques to our films. It's those national TV moments I seem to miss.
So I decided to watch the third and final series of Broadchurch on Monday night thinking I might as well go to the party, although very late and with only a lime and soda. And of course it was great. Brilliant actors, lots of suspense, a great script and beautifully crafted characters. If you've not watched it, you should.
It is a classic example of excellent storytelling, something we strive for every day at work. Every film needs a great narrative, people you believe in, visually stimulating environments and every moment of the film compelling, keeping your viewer engaged.
Storytelling through marketing works, because you're sharing a knowledge, or a giving a lesson, or you're inspiring someone with your own story. Rather than just selling, you're giving the viewer something of value. Storytelling offers the opportunity to talk with your audience, not at them - then people can't help but want to be a part of your story.
I can't wait for the next episode of Broadchurch. Then I think I'll watch series one and two. Even if I don't have anyone to talk to about it at the watercooler.
ITV's hit drama Broadchurch has returned for its third and final series. Nearly eight million people tuned in to watch David Tennant and Olivia Colman take the lead roles again. The new series focuses on a new crime in the community - a serious sexual assault. Newsbeat looks at the things we learnt in the first episode as well as new questions we want answering WARNING: CONTAINS EPISODE ONE SPOILERS