For the last few weeks, I have had the pleasure of working alongside the incredibly talented team at @elXtr, developing and producing exciting 'Apprentice Style' video content, to drive their latest educational campaign: #TheGame.
To drum up excitement for the launch, we produced ten X 10-second teaser videos. Stunning visuals and creative sound design, created a sense of intrigue and anticipation. The style, posed and controlled. Mysterious and secretive.
Once the campaign had launched, to keep the growing 'social' audience engaged, we produced ten clips of #TheGame in action. The game played was Draughts. Two teams, each made up of five players, all highly respected businessmen and women from the city, battling it out in a highly competitive game!
in addition to building anticipation and driving the campaign, we produced a series of 'Business leader profiles' and a highlights video, summarising the whole event.
It has been a thoroughly refreshing experience to collaborate with such an exciting and innovative brand. With #TheGame elXtr have been bold and brave, breaking the corporate marketing mould, and connecting with business owners on an emotive and personal level.
Hat's off to @elXtr - may your success continue into 2017. And if you, dear reader, are thinking "we should be doing this" - you know where to come!
High profile entrepreneurs put legal knowledge to the test with LHS Solicitors LLP (LHS) Award-winning law firm LHS has partnered with leading UK business figures to launch an initiative encouraging SMEs to better identify and manage legal and business issues. “The Game” is played by two teams comprising award-winning entrepreneurs and industry influencers. It is geared towards the release of public subscriptions to elXtr – an innovative digital DIY legal portal from LHS that offers SMEs instant access to more than 1,000 legal tools, guides and templates that could save them thousands in legal costs. “The Game” will see the players battling it out to win an interactive game of draughts. Each move is completed by correctly answering a business question, designed to expose flaws in SME legal knowledge. It will play out on elXtr, Facebook and Twitter.