For the last few weeks, I have had the pleasure of working alongside the incredibly talented team at @elXtr, developing and producing exciting 'Apprentice Style' video content, to drive their latest educational campaign: #TheGame.

To drum up excitement for the launch, we produced ten X 10-second teaser videos. Stunning visuals and creative sound design, created a sense of intrigue and anticipation. The style, posed and controlled. Mysterious and secretive. 

Once the campaign had launched, to keep the growing 'social' audience engaged, we produced ten clips of #TheGame in action. The game played was Draughts.  Two teams, each made up of five players, all highly respected businessmen and women from the city, battling it out in a highly competitive game!

in addition to building anticipation and driving the campaign, we produced a series of 'Business leader profiles' and a highlights video, summarising the whole event.

It has been a thoroughly refreshing experience to collaborate with such an exciting and  innovative brand.  With #TheGame elXtr have been bold and brave, breaking the corporate marketing mould, and connecting with business owners on an emotive and personal level.

Hat's off to @elXtr - may your success continue into 2017.  And if you, dear reader, are thinking "we should be doing this" - you know where to come!